2020 Guangxi Design Week
2020 广西设计周
In the visual design, we do not simply change the typeface, but transform it into a conceptual visual image, deconstructing the meaning, designation, and form of the English typeface, and then design it. It allows English fonts to appear while reflecting this theme of diversity and integration.
在视觉设计中,并没有单纯的在字体种类上进行变化,而是转换为概念化的视觉图像,通过对英文字体的含义、指代、形态进行解构,再设计。让英文字体出现的同时,也能体现出这种多元融合的主题。
Art Direction, Design: Jinxin Liu
Photography: Simin Wang/Jinxin Liu
Photography: Simin Wang/Jinxin Liu
Year Completed: 2020
Scope: Art Direction, Branding
Scope: Art Direction, Branding