The Moon

养心方

The Moon is a skincare brand that emphasizes nature, minimalism, and Zen. Following the Eastern philosophy of health preservation, The Moon incorporates natural plant extracts into its skincare products, allowing consumers to experience the Eastern way of life. The brand's design also follows the principles of Eastern Zen, with a predominant use of pure white tones and plant shadows in its packaging, presenting a gentle and natural aesthetic.



养心方是一个注重自然、崇尚极简和禅养的护肤品牌。养心方遵循东方的养生理念,并选用天然植物提取成分,将其融入护肤产品中,让消费者享受东方的生活哲学。 品牌的设计也遵循东方禅养的理念,以纯白色调和植物阴影为主,让包装呈现出柔和、自然的美感。



Art Direction, Design: Jinxin Liu 
Year Completed: 2020-2023 
Scope: Art Direction, Branding, Packaging