ZM Electronic

镇江中煤电子


ZM Electronic is a manufacturer in the coal mine safety instrument industry, specializing in coal safety monitoring systems to provide users with safer control systems. ZM Electronic asked us to provide a younger and more international visual upgrade based on their existing logo, so we reconstructed the logo from an industrial perspective. Additionally, we presented a three-dimensional effect by overlaying light and shadow, creating an effect similar to signals transmitting through optical fibers.



镇江中煤电子是一个煤矿安全仪器制造业商,他们专注于煤炭安全监控系统,为用户提供更安全的操控系统。镇江中煤电子希望我们能在原有标志的基础上提供一套更年轻和国际化的视觉升级的方案,所以我们以工业化的视角对标志进行立重构。此外,我们把标志立体化后通过光影的叠加呈现出宛如信号在光纤中传播的效果。



Art Direction, Design: Jinxin Liu
Video: Simin Wang
Year Completed: 2023 
Scope: Art Direction, Branding, Packaging