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<channel>
	<title>Medium Design</title>
	<link>https://mediumdesign.net</link>
	<description>Medium Design</description>
	<pubDate>Tue, 21 Nov 2023 12:23:59 +0000</pubDate>
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		<title>Nav</title>
				
		<link>https://mediumdesign.net/Nav</link>

		<pubDate>Thu, 13 Oct 2022 08:18:35 +0000</pubDate>

		<dc:creator>Medium Design</dc:creator>

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Hej! Medium Design is a graphic design studio with brand design at its core. We offer design services for branding, visual identity, brand packaging, digital media, and more. We are also constantly exploring the diversity of design language and design expression in different contexts.




Behance&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;info@mediumdesign.net&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
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		<title>ZM Electronic</title>
				
		<link>https://mediumdesign.net/ZM-Electronic</link>

		<pubDate>Thu, 13 Oct 2022 08:18:35 +0000</pubDate>

		<dc:creator>Medium Design</dc:creator>

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	ZM Electronic
镇江中煤电子

	ZM Electronic is a manufacturer in the coal mine safety instrument industry, specializing in coal safety monitoring systems to provide users with safer control systems. ZM Electronic asked us to provide a younger and more international visual upgrade based on their existing logo, so we reconstructed the logo from an industrial perspective. Additionally, we presented a three-dimensional effect by overlaying light and shadow, creating an effect similar to signals transmitting through optical fibers.
镇江中煤电子是一个煤矿安全仪器制造业商，他们专注于煤炭安全监控系统，为用户提供更安全的操控系统。镇江中煤电子希望我们能在原有标志的基础上提供一套更年轻和国际化的视觉升级的方案，所以我们以工业化的视角对标志进行立重构。此外，我们把标志立体化后通过光影的叠加呈现出宛如信号在光纤中传播的效果。

Art Direction, Design: Jinxin Liu 
Video: Simin WangYear Completed: 2023&#38;nbsp;
Scope: Art Direction, Branding, Packaging




&#38;nbsp;


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</description>
		
	</item>
		
		
	<item>
		<title>Themoon</title>
				
		<link>https://mediumdesign.net/Themoon</link>

		<pubDate>Wed, 12 Apr 2023 03:33:24 +0000</pubDate>

		<dc:creator>Medium Design</dc:creator>

		<guid isPermaLink="true">https://mediumdesign.net/Themoon</guid>

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	The Moon
养心方
	The Moon is a skincare brand that emphasizes nature, minimalism, and Zen. Following the Eastern philosophy of health preservation, The Moon incorporates natural plant extracts into its skincare products, allowing consumers to experience the Eastern way of life. The brand's design also follows the principles of Eastern Zen, with a predominant use of pure white tones and plant shadows in its packaging, presenting a gentle and natural aesthetic.
养心方是一个注重自然、崇尚极简和禅养的护肤品牌。养心方遵循东方的养生理念，并选用天然植物提取成分，将其融入护肤产品中，让消费者享受东方的生活哲学。

品牌的设计也遵循东方禅养的理念，以纯白色调和植物阴影为主，让包装呈现出柔和、自然的美感。


Art Direction, Design: Jinxin Liu&#38;nbsp;Year Completed: 2020-2023&#38;nbsp;Scope: Art Direction, Branding, Packaging



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</description>
		
	</item>
		
		
	<item>
		<title>Idol Awards</title>
				
		<link>https://mediumdesign.net/Idol-Awards</link>

		<pubDate>Tue, 21 Nov 2023 12:23:59 +0000</pubDate>

		<dc:creator>Medium Design</dc:creator>

		<guid isPermaLink="true">https://mediumdesign.net/Idol-Awards</guid>

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&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/24b8f7f9437e52ce8596ec952e806361084b37b929b4431b8fb8c6af39f6cac6/.jpg" data-mid="197499168" border="0"  src="https://freight.cargo.site/w/1000/i/24b8f7f9437e52ce8596ec952e806361084b37b929b4431b8fb8c6af39f6cac6/.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/86b50517f9f08225d969d671b38964651a98e86bf1f141505e4fea85187b1d54/.jpg" data-mid="197499167" border="0"  src="https://freight.cargo.site/w/1000/i/86b50517f9f08225d969d671b38964651a98e86bf1f141505e4fea85187b1d54/.jpg" /&#62;

	
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/184f31e9fbac7146a2904da732f599a8fb9c1f08352430245c37f442fd761609/.jpg" data-mid="197500601" border="0"  src="https://freight.cargo.site/w/1000/i/184f31e9fbac7146a2904da732f599a8fb9c1f08352430245c37f442fd761609/.jpg" /&#62;

&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/346ddfe558e8d0fe62e60307e258f0228e5ad36e02240c0c723ea8d9b4b2f76b/.jpg" data-mid="197500604" border="0"  src="https://freight.cargo.site/w/1000/i/346ddfe558e8d0fe62e60307e258f0228e5ad36e02240c0c723ea8d9b4b2f76b/.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2cc4979ccdc5542c9e7923b28d54146b243746cd661f1c9763044399c876cf66/.jpg" data-mid="197500603" border="0"  src="https://freight.cargo.site/w/1000/i/2cc4979ccdc5542c9e7923b28d54146b243746cd661f1c9763044399c876cf66/.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f958b69f485272c47b4fdf7eb0d03cdbc37eb53580a727a176e1e85dff725eca/.jpg" data-mid="197500602" border="0"  src="https://freight.cargo.site/w/1000/i/f958b69f485272c47b4fdf7eb0d03cdbc37eb53580a727a176e1e85dff725eca/.jpg" /&#62;
&#60;img width="4000" height="2593" width_o="4000" height_o="2593" data-src="https://freight.cargo.site/t/original/i/9680216eea005be946f8d14bd38e0b287a7554db80a291f93f2ca0bda7c1ab07/d.jpg" data-mid="197500737" border="0"  src="https://freight.cargo.site/w/1000/i/9680216eea005be946f8d14bd38e0b287a7554db80a291f93f2ca0bda7c1ab07/d.jpg" /&#62;&#60;img width="4000" height="2593" width_o="4000" height_o="2593" data-src="https://freight.cargo.site/t/original/i/ff27a9dd068b312bac723b4e7c0dd6ffc00f49442d98876689123727b1035b43/g.jpg" data-mid="197498375" border="0"  src="https://freight.cargo.site/w/1000/i/ff27a9dd068b312bac723b4e7c0dd6ffc00f49442d98876689123727b1035b43/g.jpg" /&#62;&#60;img width="20000" height="4500" width_o="20000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c531796d6f0af19c835a3ec3625a7f6b47c6b2c67436ba13856f447c06d1017a/44.jpg" data-mid="197501296" border="0"  src="https://freight.cargo.site/w/1000/i/c531796d6f0af19c835a3ec3625a7f6b47c6b2c67436ba13856f447c06d1017a/44.jpg" /&#62;&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/46a735ac65cb56c4ebeafb38f12efada5fbb669dd98f11782e8afcb95ba8fc74/poster.jpg" data-mid="197501295" border="0"  src="https://freight.cargo.site/w/1000/i/46a735ac65cb56c4ebeafb38f12efada5fbb669dd98f11782e8afcb95ba8fc74/poster.jpg" /&#62;

	Idol Awards
锋范奖
	Idol Awards is a public welfare project dedicated to promoting the development of the spatial design industry. This visual design takes the flag as the core element, expressing the leadership and encouragement of the Idol Awards to the industry. The repetition of graphics creates a sense of rhythm and coherence, making the whole design more unified and rich in variation. The combination of colors is presented in a vivid, lively, and diverse way, which further enhances the visual appeal and vividly demonstrates the openness and diversity of the award, making people convinced and inspired by the purpose and value of Idol Awards.
锋范奖是一项致力于推动空间设计行业发展的公益项目。这套视觉设计以旗帜为核心，以此来表达锋范奖对于行业的引领和激励。图形的重复出现，创造出一种节奏感和连贯性，使整个设计更加统一而富有变化。色彩的组合则以鲜明、活力且丰富多样的方式呈现，进一步增强了视觉效果的吸引力，也生动地展现了该奖项的开放性和多元化，让人对锋范奖的宗旨和价值感到信服和鼓舞。


Art Direction, Design: Jinxin Liu&#38;nbsp;
Photo: Simin Wang, Jinxin LiuYear Completed: 2023&#38;nbsp;Scope: Art Direction, Branding



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		<title>2020 GXDW</title>
				
		<link>https://mediumdesign.net/2020-GXDW-1</link>

		<pubDate>Fri, 14 Apr 2023 03:58:28 +0000</pubDate>

		<dc:creator>Medium Design</dc:creator>

		<guid isPermaLink="true">https://mediumdesign.net/2020-GXDW-1</guid>

		<description>
&#60;img width="4500" height="7500" width_o="4500" height_o="7500" data-src="https://freight.cargo.site/t/original/i/8bf035295ef472fd8366c4eed1f3d5373a2acfc6b63ca522d1b14deb2921dd2b/2.jpg" data-mid="175328201" border="0"  src="https://freight.cargo.site/w/1000/i/8bf035295ef472fd8366c4eed1f3d5373a2acfc6b63ca522d1b14deb2921dd2b/2.jpg" /&#62;

&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/770a6fb631cb67656bd3bf872e63edae0a35e4648a7f36401a7884e84d0084c0/4.jpg" data-mid="175328200" border="0"  src="https://freight.cargo.site/w/1000/i/770a6fb631cb67656bd3bf872e63edae0a35e4648a7f36401a7884e84d0084c0/4.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/34de59f13114f7ceb2a0fbc687ecf07c30165109252923ce073bef95a0fdf8ef/3.jpg" data-mid="175328206" border="0"  src="https://freight.cargo.site/w/1000/i/34de59f13114f7ceb2a0fbc687ecf07c30165109252923ce073bef95a0fdf8ef/3.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e176557d71650980fbbab159c83ebd1e1fce249a94d02a7defe2bbbe7c70f441/6.jpg" data-mid="175328205" border="0"  src="https://freight.cargo.site/w/1000/i/e176557d71650980fbbab159c83ebd1e1fce249a94d02a7defe2bbbe7c70f441/6.jpg" /&#62;&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/abb1cb49a3fc26aeee55e9a9d39e4168fb5a7caf17113482b9898eabb6dd43f6/5.jpg" data-mid="175328199" border="0"  src="https://freight.cargo.site/w/1000/i/abb1cb49a3fc26aeee55e9a9d39e4168fb5a7caf17113482b9898eabb6dd43f6/5.jpg" /&#62;&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8eaa2d25a2bb12d2643c74e8601785bb858dfb87469b5ce6278e72b0cafba567/8.jpg" data-mid="175328203" border="0"  src="https://freight.cargo.site/w/1000/i/8eaa2d25a2bb12d2643c74e8601785bb858dfb87469b5ce6278e72b0cafba567/8.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a9749aae9d258fe4301a62485bf4df6953227200cebf09eaa07e068d3fe763b3/7.jpg" data-mid="175328204" border="0"  src="https://freight.cargo.site/w/1000/i/a9749aae9d258fe4301a62485bf4df6953227200cebf09eaa07e068d3fe763b3/7.jpg" /&#62;
&#60;img width="4500" height="8000" width_o="4500" height_o="8000" data-src="https://freight.cargo.site/t/original/i/4f73abd6e3ee0a13fd220ce2cd5d35f06e35e1e44f17a153b3970b0559bb6414/1.jpg" data-mid="175328202" border="0"  src="https://freight.cargo.site/w/1000/i/4f73abd6e3ee0a13fd220ce2cd5d35f06e35e1e44f17a153b3970b0559bb6414/1.jpg" /&#62;



	2020 Guangxi Design Week2020 广西设计周
	In the visual design, we do not simply change the typeface, but transform it into a conceptual visual image, deconstructing the meaning, designation, and form of the English typeface, and then design it. It allows English fonts to appear while reflecting this theme of diversity and integration.

在视觉设计中，并没有单纯的在字体种类上进行变化，而是转换为概念化的视觉图像，通过对英文字体的含义、指代、形态进行解构，再设计。让英文字体出现的同时，也能体现出这种多元融合的主题。



Art Direction, Design: Jinxin LiuPhotography: Simin Wang/Jinxin LiuYear Completed: 2020&#38;nbsp;Scope: Art Direction, Branding





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</description>
		
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		<title>2021 GXDW</title>
				
		<link>https://mediumdesign.net/2021-GXDW</link>

		<pubDate>Fri, 14 Apr 2023 11:06:24 +0000</pubDate>

		<dc:creator>Medium Design</dc:creator>

		<guid isPermaLink="true">https://mediumdesign.net/2021-GXDW</guid>

		<description>
&#60;img width="4500" height="6000" width_o="4500" height_o="6000" data-src="https://freight.cargo.site/t/original/i/7f42103514efdc861e1fa1c0bbbc3c68a194cb72ed5ce81020aa216b023afebc/212.jpg" data-mid="175595153" border="0"  src="https://freight.cargo.site/w/1000/i/7f42103514efdc861e1fa1c0bbbc3c68a194cb72ed5ce81020aa216b023afebc/212.jpg" /&#62;

&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/44f71294c4a1262404b9504f3bc687a39ed986a1403931269c8f00d436d4a22d/217.jpg" data-mid="175595158" border="0"  src="https://freight.cargo.site/w/1000/i/44f71294c4a1262404b9504f3bc687a39ed986a1403931269c8f00d436d4a22d/217.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fa89aa85e4efd532333e4af61590e3db8240f258d32354452710ea13e31f92fe/215.jpg" data-mid="175595156" border="0"  src="https://freight.cargo.site/w/1000/i/fa89aa85e4efd532333e4af61590e3db8240f258d32354452710ea13e31f92fe/215.jpg" /&#62;

&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bbed8b3f29861050140942221f93e346f59d09d1c6af3dfcc19a3c32574bff44/213.jpg" data-mid="175595154" border="0"  src="https://freight.cargo.site/w/1000/i/bbed8b3f29861050140942221f93e346f59d09d1c6af3dfcc19a3c32574bff44/213.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8684eeaeec456b477e8c24e75176e34212411af15472376d8ec1008895296ee4/218.jpg" data-mid="175595159" border="0"  src="https://freight.cargo.site/w/1000/i/8684eeaeec456b477e8c24e75176e34212411af15472376d8ec1008895296ee4/218.jpg" /&#62;

	
	
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c3854291be3a458e960f57e7ac6e520a3725c1cc39de0561c87d4b4e4becdca0/214.jpg" data-mid="175595155" border="0"  src="https://freight.cargo.site/w/1000/i/c3854291be3a458e960f57e7ac6e520a3725c1cc39de0561c87d4b4e4becdca0/214.jpg" /&#62;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b27e1fe6ae4dd7767e8dad4003ae14f8faf2f56429373ce68213ec6b04a6e0b4/219.jpg" data-mid="175595160" border="0"  src="https://freight.cargo.site/w/1000/i/b27e1fe6ae4dd7767e8dad4003ae14f8faf2f56429373ce68213ec6b04a6e0b4/219.jpg" /&#62;


	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5bb5e355539909e3c2a47c5fa99e892c393ab761024f52da93ec2675b3e1417a/216.jpg" data-mid="175595157" border="0"  src="https://freight.cargo.site/w/1000/i/5bb5e355539909e3c2a47c5fa99e892c393ab761024f52da93ec2675b3e1417a/216.jpg" /&#62;
	&#60;img width="4500" height="9000" width_o="4500" height_o="9000" data-src="https://freight.cargo.site/t/original/i/94050c09cdfcf2f898c4ea5e26e64b9a0e1c8e73a3b039ed0c759771b71e5eac/211.jpg" data-mid="175595161" border="0"  src="https://freight.cargo.site/w/1000/i/94050c09cdfcf2f898c4ea5e26e64b9a0e1c8e73a3b039ed0c759771b71e5eac/211.jpg" /&#62;


	2021 Guangxi Design Week
2021 广西设计周
	The origin of driving design progress comes from the ideas and creativity in everyone's mind, and the role of parentheses is to explain and clarify, so "parentheses" itself has become a carrier of creativity.
驱动设计进步的原点来自每个人心中的想法与创意，而括号的作用在于解释与说明，所以“括号”本身就成为了创意的载体。Art Direction, Design: Jinxin LiuPhotography: Simin Wang/Jinxin LiuYear Completed: 2020 Scope: Art Direction, Branding



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